A successful SEM strategy requires significant time, proper resources, and an experienced staff. SEM can easily become overwhelming and could potentially cost your company a lot of money in a very short period of time if not done properly. At Geneva Media we are highly skilled with SEM and have developed tried and true practices to utilize SEM to the benefit of your dealership.
Properly managed, Pay-Per-Click marketing will drive more traffic to your website through top search engines such as Google, Yahoo, MSN (Bing), etc. You will attract users to visit your website who have just searched for products or services that you offer.
Google, Yahoo, MSN, etc. are designed to match a customer's search with the most relevant results. Geneva Media's marketing specialists will determine the keywords/phrases that best describe every aspect of your business. We will customize your ad campaign to ensure that customers interested in products and services that you offer will be directed to your website.
Using third party lead providers can be costly, ineffective way to obtain new leads. Unlike a third party lead provider who distributes the same leads to many of your competitors, Geneva Media will generate quality leads exclusively for your dealership from within your website. The leads you receive from our marketing efforts will provide you with substantially higher closing rates (up to 25%), compared to third party lead provider's industry average of 3%-6%.